OBJECTIVE

To map my explanation for the results of a 2017 national epidemiological survey on alcohol and related conditions, which concluded alcohol abuse in women has risen by 84% in the last 10 years.

OUTCOME

An interactive map aiming to de-stigmatize the conversation around women and addiction through my own struggles with alcohol over the last decade. It features a chronological journey starting at age 21 with facts and statistics around the drinking culture in New York City. Additionally, the map ends with sobriety resources for anyone that is questioning their own relationship with alcohol.

• Timeframe: 5 months | 2018

• Team Size: Solo project

My journey with alcohol

Our modern day image of an alcohol abuser is outdated. It is no longer a person that can’t hold down a job, crashing on their friend’s couch. Instead, it is ever more common to be a strong, powerful, and outwardly successful women, particularly in New York City.

I find it to be no coincidence that my own relationship with alcohol matched the results of this 2017 survey. I wanted to demonstrate how a women’s contemporary relationship with alcohol is encouraged by various social structures - normal and healthy ones - sending the message that we don’t have a problem.

The alcohol related activities increase incrementally as the years go on.

Advertising

The advertising that continuously sent the message that my behaviors were normal and healthy are featured throughout.

Statistics

These advertisements are supported by a slew of statistics about marketing and social media strategy, to show the ways drinking culture is actively encouraged.

Sobriety Tools

The presentation ends with a breadth
of resources for ones looking to explore their own
relationship with alcohol.